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Four Loko ceases production

Four Loko ceases production

The popular beverage Four Loko will discontinue production after going through a legal battle regarding the marketing and image of the product. The Chicago bases Phusion Projects LLC is the maker of the drink.

Four Loko originally combined caffeine and alcohol as ingredients until caffeine was removed from the formula due to failure of disclosing to consumers the effects of combining caffeine and alcohol together. 

The concerns in court regarding Four Loko went from encouraging alcohol consumption among minors to promotion of binge drinking. There are now a series of regulations that the company should follow for any future products.

Photo: Getty Images

 

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